Technical Support Advisor (Goa)

Company Overview 

Aditi Tracking has been at the forefront of the telematics industry in India since 2011, offering innovative solutions for vehicle tracking and fleet management. With a commitment to excellence and cutting-edge technology, we empower businesses to optimize their operations and enhance productivity.

 Website: https://www.adititracking.com/ 

Job Overview

We are seeking a motivated and skilled Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a positive attitude, excellent communication skills, and strong teamwork abilities. This role involves developing, implementing, and optimizing digital marketing strategies to enhance brand visibility, engagement, and conversion rates.

Role & responsibilities

• Develop and Execute Digital Marketing Campaigns: Design, implement and manage comprehensive digital marketing campaigns across various channels such as social media, email, search engines, and display advertising.
• Content Creation and Management: Produce engaging and high-quality content for our website, blogs, social media, and other digital platforms. Ensure that content aligns with our brand voice and is optimized for SEO.
• Social Media Management: Oversee and manage our social media profiles, including scheduling posts, engaging with followers, and analyzing performance metrics. Address comments and messages promptly and professionally.
• SEO and SEM Optimization: Apply SEO best practices to improve search engine rankings and drive organic traffic. Manage and optimize paid search campaigns (SEM) to achieve targeted traffic and conversions.
• Analytics and Reporting: Track and analyze the performance of digital marketing initiatives using tools like Google Analytics. Prepare detailed reports and provide actionable insights to enhance campaign effectiveness.
• Collaborate with Teams: Work closely with various teams, including sales, design, and product, to ensure marketing strategies align with company objectives. Contribute to strategic planning and brainstorming sessions.
• Stay Updated with Trends: Keep abreast of the latest trends and developments in digital marketing. Propose and implement new strategies to stay competitive in the industry.
• Budget Management: Oversee and manage digital marketing budgets, ensuring effective allocation and tracking to maximize return on investment (ROI)

Skills & Qualifications

• Proven experience as a Digital Marketing Specialist or similar role with a successful track record of digital marketing campaigns.
• Proficiency in digital marketing tools and platforms, including Google Ads,Google Analytics, SEO tools, and social media management tools.
• Exceptional written and verbal communication skills with the ability to
• clearly articulate ideas and strategies.
• Strong collaborative skills with a positive attitude. Ability to work
• effectively in a team-oriented environment.
• Strong analytical skills with the ability to interpret data and make
• informed decisions.
• Bachelors degree in Marketing, Communications, Business, or a related field is preferred.

What we offer:

• Competitive salary and benefits.
• A leadership seat in a growing, process-driven organisation with pan-India expansion plans.
• Direct access to and mentorship from senior leadership. Opportunities for professional growth in a collaborative work environment.

Number of Openings: 1

Location: Panjim, Goa

Job Type: Full-Time